Astorga Prepares to Reclaim Its Title as the City of Chocolate with the International Chocolate Salon SICA 2025
From March 21 to 23, Astorga will once again become the epicenter of the chocolate world with the celebration of SICA 2025, after a forced hiatus due to the pandemic.
Astorga, the renowned city in León with a rich chocolate-making tradition, is gearing up to host the International Chocolate Salon SICA 2025 from March 21 to 23. After a necessary break due to the pandemic, the Astorga City Council, in collaboration with the Astorga Chamber of Commerce, the Montañas del Teleno Local Action Group, and the Astorga and Region Business Association (ASEMAC), is organizing the Astorga Chocolate Salon SICA 2025. The event will take place at the Cloister of the Astorga Seminary, promising a unique opportunity to revitalize the local economy and further solidify the city’s status as the chocolate capital.
SICA 2025 will bring together producers, artisans, chocolatiers, and cocoa enthusiasts from around the world in an atmosphere brimming with history, tradition, and flavor.
Astorga: A City with a Rich Chocolate Heritage
With a chocolate-making legacy dating back to Roman times, Astorga has long been a benchmark in the production and trade of chocolate. Its strategic location along the Silver Route (Vía de la Plata), its ideal climate for preserving chocolate, and the expertise of its artisans helped establish Astorga as a renowned chocolate-producing center. Today, the city remains a reference in the sector, with artisan chocolatiers offering high-quality products made with the finest ingredients.
More Than a Trade Fair: A Chocolate Experience
The SICA 2025 is more than just a commercial fair. It has become a key networking event for industry professionals, as well as a platform for promoting quality products and sharing cocoa culture. In addition to being a showcase for businesses and artisans, SICA will attract thousands of visitors, serving as a major economic driver for Astorga and boosting local commerce.
A Wide Range of Activities for All Audiences
The event will feature a diverse array of activities for attendees of all ages.
- Label Contest: The winning design will become part of the official promotional catalog.
- SicaClub: A fun space for children dedicated to promoting cocoa culture through guided tours and a chocolate feast in the courtyard, celebrating the spirit of the event.
- Workshops, Conferences, and Live Cooking Shows: These sessions will provide industry professionals with the opportunity to exchange knowledge and explore the latest market trends.
With all these offerings, SICA 2025 is set to be an unmissable event for chocolate lovers, while also reinforcing Astorga’s global reputation in the chocolate industry.
A City-Wide Celebration
This year, more than ever, we invite all of Astorga’s business sectors to embrace the spirit of SICA 2025 and make this weekend a true celebration of the City of Chocolate.
- Restaurants and bars can offer exclusive menus and chocolate-inspired products.
- Hotels and accommodations can attract visitors with special promotions, creating a unique and sweet atmosphere throughout the city.
- Beauty and wellness centers can incorporate chocolate-based beauty treatments, tapping into the growing trend of cocoa as a relaxing and nourishing ingredient.
Together, we can transform Astorga into a vibrant showcase of creativity and flavor, ensuring that both residents and visitors experience an unforgettable time in the City of Chocolate. This is the perfect opportunity to highlight the best of Astorga and contribute to the success of an event that will welcome thousands of visitors!
